Responding to Public Expectations through Dedicated Commitment to Social Contribution Activities and Member Services.

I would like to express my deep appreciation for the constant and exceptional support of our members and the general public for JAF’s activities.

JAF’s membership totaled 17.14 million as of December 31, 2009, falling by about 98,000 from the same period in 2008, due to the recent economic downturn and transformations in social structure, represented by the shrinking and aging population. JAF is making a resolute effort to boost membership along its motto of dedicated commitment to and enhancement of its social contribution activities and member services. 

In the area of traffic safety, JAF has actively launched campaigns to promote the use of seat belts for all passengers, safety driving seminars and other related events.  Special emphasis has been placed lately on strengthening seminars targeted on senior drivers and promoting the dissemination of advanced safety vehicles.  Also, JAF has launched vigorous campaigns to support “eco-driving,” establishing the “Eco-Advisor System” designed to train leaders in the field.

Regarding road services, which form the mainstay of its operations, JAF seeks to take customer satisfaction to a new height by beefing up its call processing facilities and further raising the technical capability of its service staff.  Meanwhile, JAF’s road service crew carries out safety checks and other services on the disabled or distressed vehicle as a way to call attention to the importance of routine inspection and maintenance.

As part of member services, we at JAF have extended the distance of free-towing distance by road service and expanded the functions of Internet-based driving information service, “JAF Navi.”   Furthermore, we have seen a substantial increase in the number of users taking advantage of events designed exclusively for our members and partner facilities that are being constantly expanded and upgraded.